Help buyers see why your product wins.
Five years of writing launch pages, docs, tutorials and comparisons for WordPress and SaaS products. Now I bring that product depth to positioning, launches and customer education.
Every launch starts as a messaging house.
The audience and their problem at the base, proof on top, three customer outcomes holding up one sentence of positioning. Launch pages, release emails and one-pagers all come from the same house, so the story never drifts.
For [audience] who [need], [product] is the [category] that [benefit].
the main outcome
time, money or risk
the honest difference
features · numbers · demos · docs · comparisons · testimonials
Product marketing I already do
Launch pages
One promise, outcomes before features, and answers to what a cautious buyer asks before installing.
InboxWP · weDocs · FlyWP · 12+ pages
Product education
Docs and screencasts that turn features into first wins, so new users reach value before they reach support.
200+ docs · 25+ video tutorials
Competitive content
Comparisons such as Divi vs Elementor that meet buyers while they evaluate.
50+ comparisons, reviews and roundups
Release communication
Release emails, social posts and launch articles placed across sister product blogs for day-one reach.
6 launch posts on 4 blogs
Upgrade campaigns
Deal and promo emails that show free-plugin users what the paid plan adds and why now is the time.
HappyAddons · WP Project Manager Pro
Customer education strategy
Education as part of growth, not an afterthought. I wrote about it in designing a customer education strategy.
weDevs blog
Product marketing case studies
Launch messaging for three WordPress products
Landing pages for InboxWP, weDocs and FlyWP, plus 6 launch posts on 4 sister blogs.
Documentation that gets users to their first win
200+ docs and 25+ screencasts across WP ERP, weMail, Appsero and HappyAddons.
The strategy layer I'm adding
Built on top of the work above, through courses and real projects.
Customer research
Structured interviews and review mining to find the exact words buyers use.
Positioning frameworks
Formal positioning work, documented and shared so every team tells the same story.
Sales enablement
One-pagers, battlecards and demo scripts for sales and partner teams.
Hiring a product marketer?
Let’s talk about your product, your launch plan and where I can help first.