Work that moved products forward.

InboxWP, weDocs and FlyWP each needed a homepage that explained a technical product in seconds. I wrote the landing page copy, then helped each launch reach existing audiences across weDevs' other product blogs.

HappyAddons is an add-on for Elementor, the WordPress page builder. I wrote design guides, tutorials and comparisons that meet Elementor users at each stage of their search.

For a WordPress plugin, the first hour decides a lot. Documentation is where that hour is won or lost, which makes it a growth channel in disguise.

weMail is an email marketing plugin for WordPress. Its buyers often know they should email their customers but don't know where to start. I wrote 15 articles that teach email marketing and show where weMail fits at each step.