Bring the right users in. Help them stay.
I build content around what buyers already search for, then connect it to landing pages, promo emails and docs that move a reader toward paying and staying.
From a search result to a paying user.
I’ve written for every stage of this path. The top two stages carry numbers from the sites I’ve worked on; the rest show where my work fits.
SEO articles, topic maps, AI search
Tutorials and comparisons that answer the query
Landing pages, deal and promo emails
Docs, video tutorials, onboarding emails
Release emails and newsletters
Numbers: across the WordPress and SaaS sites I’ve written for, as shown on my current site.
Growth work with proof behind it
SEO & topic strategy
Topic clusters around what buyers search, built to rank and to be useful once they do.
7.2K+ ranking keywords
AI search readiness
Content with clear expertise and structure that AI answers can quote. More in E-E-A-T and SEO.
Writing on E-E-A-T and AI answers
Deal & promo campaigns
Email campaigns to free-plugin users that turn product updates and offers into upgrade moments.
HappyAddons · WP Project Manager Pro
Lifecycle email
Onboarding, follow-ups and automation triggers, each email with one job in the lifecycle.
Release emails · 15 weMail articles
Landing pages I build myself
Design, build and ship a page or test variant without waiting on developers.
WordPress · Elementor · Shopify · Figma
Measurement
Analytics to find content that underperforms and fix it, instead of only publishing more.
Google Analytics
Growth case studies
The next layer of growth
Skills I’m adding through courses and hands-on projects.
Experiment design
Clear hypotheses, A/B tests and reading results with enough data to trust them.
Product analytics
Funnels, activation and retention in tools like Amplitude, Mixpanel or PostHog.
Paid acquisition
Search and social campaigns that work alongside organic content.
Hiring a growth marketer?
Let’s talk about your funnel and where content and email can move it first.