My role
Writer
Product
weMail, email marketing for WordPress
Articles
Topic clusters
The goal
Teach email marketing well enough to earn trust and search traffic, then show where weMail fits for readers who are ready to act.
Five topic clusters
Starting with email marketing, adding email subscription to WordPress, and what to charge for email marketing.
Spam traps and how to avoid them, and how to run an email blast properly.
Sales promotion examples, newsletter ideas, interactive newsletters, and ending an email well.
The exclude-recipients feature, the weMail and Elementor Forms integration, and the weMail documentation.
Approach
- Teach first. Each article is useful to someone who never installs weMail.
- Examples over theory. Real onboarding and promotion emails to adapt, not just principles.
- A bridge to the product. Feature and integration posts catch readers who are ready to set something up.
The same lifecycle thinking now goes into the deal and promo campaigns I write for free-plugin users of HappyAddons and WP Project Manager Pro.
What I'd do next
Package the best articles as a five-day email course, add in-article sign-up prompts, and track trial sign-ups by article.