A Call to Action (CTA) is a web section, especially designed to encourage visitors to take a specific action. This could be buying a product, downloading a resource, sharing content, signing up for a newsletter, etc.
You can create Call-to-Action sections at the end of a blog post/page, in the sidebar, on the popup, or anywhere suitable. If you are using WordPress, you can easily create this type of section using the Call-to-Action block.
In this quick tutorial, I will show you how to create a Call to Action block in WordPress on the Gutenberg editor.
How to Create a Call to Action Block in WordPress
You can do this using a page builder plugin or a suitable Gutenberg block. In this article today, I will show you the process using a Gutenberg block plugin.
Step 01: Install the Ultimate Blocks Plugin
Navigate to WP Dashboard > Plugins > Add New Plugin. Type the plugin’s name Ultimate Blocks in the search box in the top-right corner.
Install and activate it once the plugin appears.
Step 02: Add the Call to Action Block to the Editor
Click the plus (+) icon on the editor. Type Call to Action in the search box. Once the block appears, hit to add it to the editor.
Learn how to add alt text to images in WordPress.
Step 03: Add Information to the Block
You can see that the block comes with a compact structure. As a result, you don’t have to create the Call to Action from scratch.
# Write a Title for the CTA Section
Write a short and attention-grabbing headline in the ‘CTA Title Goes Here’ field. This is the first thing visitors will see, so make it clear and compelling.
For example, we have written ‘Ready to Take Your Skills to the Next Level?‘
# Write a Description for the CTA Section
Below the title, you’ll see a section labeled ‘Add Call to Action Text Here.’ This is where you can include a brief description to explain the value of taking action.
Keep it concise but persuasive. For instance, ‘Join thousands of others who’ve already transformed their workflow with our expert tips.’
# Decorate the Button
Without a Button, a CTA section is incomplete. Write a copy for the button. This could be Buy Now, Subscribe Now, Download, Sign Up, Learn More, etc., as you want for the post or page.
We have written ‘Subscribe Now’ as the button copy. Next, add a link to the button where (post/page) you want to direct the users.
Here’s a guide on how to add text over an image in WordPress.
Step 04: Configure Settings for the Call to Action Section
Go to the Settings tabs on the right sidebar keeping the Call to Action block selected. You’ll see four options under the tab. They are Headling, Link, Responsive Control, and Advanced.
You can do the following things with these options under the Settings tab.
Headling – Set your desired heading (H2, H3, H4, H5, H6) for the title.
Link – For the button link, you can enable Nofollow, Open a New Tab, and Sponsored.
Responsive Control – You can hide the Call to Action section on any particular device type by enabling the responsive option.
Advanced – It allows you to add CSS codes.
The clip attached below will give you a quick overview.
Step 05: Stylize the Call to Action Block
Now, come to the Styles tab on the right sidebar.
You’ll find all the necessary options to stylize every single part of the section.
# Add Background and Border Colors
The color option will let you customize the background and border color for the Call to Action section.
# Stylize the CTA Button
Expand the Button option. You’ll be able to customize the button’s width, font size, color, and text color. Do the needful customizations.
# Stylize Heading for the Call to Action Block
Expand the Headline option. You can increase the font size and customize the text color.
# Stylize the Content
With this option, you can increase the font size and color of the content of the block.
# Customize Dimension Settings
By expanding the Dimension Settings option, you can customize Padding and Margin for the block.
Thus, you can prepare a Call to Action on your WordPress site using the Gutenberg block editor.
Step 06: Preview the Call to Section Block
Now, go to the frontend of the post/page and check if the block perfectly works or not. Hope everything will work fine.
Bonus Point: Best Practices for the Call to Action Block
When it comes to creating a Call to Action (CTA) block for your web posts or pages, there are several points you must follow with due importance to ensure maximum output. Explore them below.
1. Be Clear and Specific
Your CTA should leave no room for confusion. Use straightforward language that tells the reader exactly what to do and what they’ll get in return.
2. Create a Sense of Urgency
People are more likely to act when they feel there’s a time limit or a limited opportunity. Phrases like ‘Limited Time Offer’, ‘Only a Few Spots Left’, or ‘Ends Tonight’ can push readers to take action immediately.
3. Keep It Short and Sweet
A CTA doesn’t need to be a paragraph. In fact, the shorter and punchier, the better. Aim for just a few words or a single sentence that packs a punch. Brevity ensures your message is easy to digest and hard to miss.
4. Make It Visually Stand Out
Design matters just as much as the words. Use contrasting colors, bold fonts, or buttons to make your CTA pop on the page. It should be one of the first things a visitor notices, so don’t bury it in a sea of text or clutter.
5. Place It Strategically
Where you put your CTA can make or break its effectiveness. Place it above the fold for maximum visibility, or weave it naturally into the content where it feels most relevant.
6. Make It Mobile-Friendly
As so much traffic come from mobile devices, ensure your CTA is easy to tap and interact with on smaller screens. Buttons should be large enough to click, and the text should be legible without zooming in.
Closing Up!
WordPress is a versatile and feature-rich content management system and website builder. You can design the same web element in various ways using this CMS. It’s not necessary that you have to use the Ultimate Blocks plugin to create the Call to Action block.
You can even create this block using the default blocks on the editor. Besides, there are many page builder plugins by which also you can create the Call to Action block. If you want more tutorials on this, let me know through the comment section.
I will cover more ways in the next update of the post according to your queries. Till then, have a nice day.
