On this page, I’ve shared my real observations, insights, and hypotheses from my hands-on experience in content marketing. Each case study is backed by real data and careful analysis of how various websites are performing with their content marketing.

Since the age of Generative AI began, the course of global content marketing has changed dramatically. No longer can we afford to stick with the conventional strategies. Instead, we have to discover new ways for reaching out to our audiences through various A/B testing.

So, I hope my ideas and hypotheses will add new dimensions to how you think about content marketing. However, I also would like to hear your thoughts as well. You can participate in the discussion through the comment box or send me emails.