A WordPress email marketing plugin is a tool that helps website owners send emails to their visitors or customers. It connects your WordPress site to email services. These plugins make it easy to collect emails, send newsletters, or promote products.
They work within your WordPress dashboard, so you don’t need to use other platforms. This saves time and keeps everything in one place. You can create signup forms, send automatic emails, and track how many people open your emails. Some plugins help fix email delivery issues, so your messages don’t end up in spam folders.
Others let you design beautiful emails or create popups to get more subscribers. They also connect with popular email services like Mailchimp or Brevo. This makes email marketing simple for beginners and experts.
Let’s explore the best WordPress email marketing plugins available online. Get started!
Best WordPress Email Marketing Plugins
Email marketing plugins make it easy to grow your audience and send engaging emails from your WordPress site. They offer tools like signup forms, automation, and analytics to track performance. Some focus on creating newsletters, while others improve email delivery or help with popups.
1. weMail
weMail is an email marketing plugin designed to work within your WordPress dashboard. It helps you send newsletters, collect leads, and manage subscribers without leaving your site. The plugin connects with SMTP services like Amazon SES or Mailgun to send emails.
It’s built for simplicity, making it ideal for small businesses or bloggers who want an affordable solution. weMail also offers tools to personalize emails based on user behavior. This plugin stands out for its low-cost pricing and focus on user-friendly email design.
It lets you create emails with a drag-and-drop builder, which is easy for beginners. You can automate emails to engage customers better, like sending messages based on their actions. weMail is especially useful for those with large email lists, as it integrates with multiple SMTP providers for reliable delivery.
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Key features of weMail
- Create newsletters with a drag-and-drop builder
- Send emails via Amazon SES, Mailgun, or other SMTP providers
- Automate emails based on user behavior or preferences
- Manage subscribers directly in your WordPress dashboard
- Add subscription forms to posts, pages, or sidebars
- Personalize emails for better customer engagement
- View basic analytics for email opens and clicks
- Sync with WooCommerce for e-commerce email campaigns
- Auto-add new WordPress users to your email list
2. Brevo
Brevo, formerly Sendinblue, is an all-in-one email marketing plugin that connects your WordPress site to its platform. It lets you create subscription forms, send newsletters, and manage contacts from your dashboard. Brevo supports both marketing and transactional emails, like order confirmations.
It’s designed for businesses that want to combine email, SMS, and WhatsApp messaging. The plugin is free to use with a Brevo account, which has a free plan for up to 300 emails per day. It offers real-time analytics to track opens, clicks, and bounces, helping you improve campaigns.
The plugin integrates with WooCommerce and other tools, making it great for e-commerce sites. Its drag-and-drop builder and automation features make it easy to use, even for beginners.
Key features of Brevo
- Build custom subscription forms for posts or pages
- Send marketing and transactional emails via Brevo’s SMTP
- Create emails with a drag-and-drop builder
- Automate email sequences like welcome or drip campaigns
- Track real-time stats for opens, clicks, and bounces
- Support SMS and WhatsApp messaging
- Segment contacts based on behavior or interests
- Integrate with WooCommerce for e-commerce emails
- Offer GDPR compliance tools for data protection
- Connect with tools like Shopify or Elementor
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3. MailPoet
MailPoet is a popular email marketing plugin with over 600,000 active installations. It lets you create, send, and manage newsletters directly from your WordPress dashboard. The plugin includes its own email-sending service, so you don’t need a separate SMTP provider.
It’s built to work seamlessly with WordPress, making it easy for bloggers and store owners. MailPoet also supports WooCommerce for sending targeted e-commerce emails. Its unique value lies in its all-in-one approach, combining email creation and delivery in WordPress.
The drag-and-drop builder works with the WordPress block editor, so it feels familiar. You can automate emails like welcome messages or abandoned cart reminders. MailPoet is great for users who want to keep everything within WordPress without extra tools.
Key features of MailPoet
- Create newsletters using a drag-and-drop builder
- Send emails with MailPoet’s built-in sending service
- Automate emails for new posts or abandoned carts
- Manage subscribers within your WordPress dashboard
- Integrate with WooCommerce for product-based emails
- Use pre-designed templates for quick email creation
- Segment subscribers for targeted campaigns
- Track email performance with basic analytics
- Auto-add WordPress users to your email list
- Schedule newsletters for automatic sending
4. OptinMonster
OptinMonster is a lead generation plugin that helps you grow your email list with popups and forms. It’s not a full email marketing tool, but it connects with services like Mailchimp or Brevo to send emails. The plugin is easy to use and lets you create eye-catching forms without coding.
It’s widely used for its ability to capture more subscribers. OptinMonster is great for any WordPress site focused on building an email list. What makes OptinMonster unique is its advanced targeting features, like exit-intent popups that appear when users try to leave your site.
It offers A/B testing to find the best form designs for conversions. The plugin integrates with many email services, making it flexible for different setups. It’s especially useful for marketers who want to boost signups and track results. OptinMonster works well for blogs, stores, or business sites.
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Key features of OptinMonster
- Create popups, slide-ins, or sidebar forms
- Use exit-intent technology to capture leaving visitors
- Run A/B tests to optimize form performance
- Integrate with email services like Brevo or Mailchimp
- Target forms based on user behavior or location
- Customize forms with a drag-and-drop builder
- Use 700+ templates for quick setup
- Track conversions with detailed analytics
- Support mobile-friendly form designs
- Offer gamified wheels for engaging signups
5. WP Mail SMTP
WP Mail SMTP is a plugin that improves email delivery for your WordPress site. It connects your site to reliable SMTP services like Gmail or Brevo to ensure emails reach inboxes. Unlike other plugins, it focuses on fixing delivery issues for transactional emails, like password resets or form submissions.
It’s simple to set up, even for beginners. Millions of WordPress sites use WP Mail SMTP for better email reliability. Its unique value is ensuring your site’s emails don’t land in spam folders. The plugin offers a setup wizard that configures everything in minutes.
It also provides email logs and analytics to track delivery success. WP Mail SMTP is essential for any site sending important emails, like e-commerce or membership sites. It’s a must-have if you want dependable email delivery.
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Key features of WP Mail SMTP
- Connect to SMTP providers like Gmail or Brevo
- Fix email delivery issues with authentication
- Use a setup wizard for quick configuration
- Track email delivery with logs and reports
- Support multiple SMTP providers for flexibility
- Override default WordPress email settings
- Send test emails to verify functionality
- Integrate with WooCommerce for order emails
- Offer White Glove Setup for Pro users
6. HubSpot
HubSpot is an all-in-one plugin that combines email marketing with CRM and other tools. It lets you create emails, manage contacts, and track interactions from your WordPress dashboard. The plugin is free to use with a HubSpot account, which includes a free plan for up to 2,000 emails per month.
It’s designed for businesses that want to grow their audience. HubSpot is great for sites needing both email and customer management. The plugin’s unique value is its CRM integration, which stores all contact data in one place. You can create forms, popups, or live chat to collect leads and send automated emails.
HubSpot’s analytics help you track email performance and customer behavior. It’s useful for businesses that want a complete marketing solution without extra plugins. The free plan makes it accessible for small sites or startups.
Key features of HubSpot
- Create emails with a drag-and-drop builder
- Manage contacts with a built-in CRM
- Send up to 2,000 emails per month for free
- Build forms and popups for lead capture
- Track email opens and clicks with analytics
- Integrate with WooCommerce for e-commerce
- Use live chat or chatbots to engage visitors
- Segment contacts for targeted campaigns
- Connect with 300+ tools like Zapier
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7. Omnisend
Omnisend is an email marketing plugin built for WooCommerce and e-commerce sites. It helps you send targeted emails, SMS, and push notifications from your WordPress dashboard. The plugin integrates seamlessly with WooCommerce to create personalized campaigns.
It’s designed to increase sales through automation and customer segmentation. Omnisend is ideal for online stores looking to grow revenue. Its unique value lies in its e-commerce-focused features, like abandoned cart emails and product recommendations.
The plugin offers pre-built workflows and templates to save time. It also supports SMS campaigns, which is rare among WordPress plugins. Omnisend’s analytics help you track sales from email campaigns. It’s a great choice for store owners who want to boost conversions.
Key features of Omnisend
- Send targeted email and SMS campaigns
- Automate abandoned cart and welcome emails
- Integrate with WooCommerce for product emails
- Use pre-built workflows for quick setup
- Segment customers based on purchase history
- Create popups and forms for lead capture
- Track sales and revenue from campaigns
- Offer A/B testing for email optimization
- Support push notifications for engagement
- Provide 500 emails per day on the free plan
8. Newsletter
Newsletter is a simple email marketing plugin for WordPress that focuses on creating and sending newsletters. It lets you build subscription forms, manage subscribers, and send emails from your dashboard. The plugin is free with optional paid add-ons for extra features.
It’s designed for bloggers and small sites that need a straightforward solution. Newsletter is easy to use and works with SMTP services for delivery. The plugin’s value comes from its simplicity and focus on newsletter creation. It offers a drag-and-drop builder and geolocation targeting to personalize emails.
You can automate regular newsletters or welcome emails with add-ons. Newsletter is useful for users who want a lightweight plugin without complex features. It’s a good fit for bloggers or small businesses starting with email marketing.
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Key features of Newsletter
- Create newsletters with a drag-and-drop builder.
- Build subscription forms for posts or widgets.
- Manage subscribers within WordPress.
- Automate newsletters with paid add-ons.
- Use geolocation targeting for personalized emails.
- Integrate with SMTP services like Mailgun.
- Track email performance with basic reports.
- Support multi-list targeting for segmentation.
- Offer a free plan with unlimited subscribers.
9. Creative Mail
Creative Mail is an email marketing plugin designed for WordPress and WooCommerce users. It lets you create emails, manage subscribers, and send campaigns from a dashboard hosted on Creative Mail’s website. The plugin includes its own email-sending service, so you don’t need a separate SMTP provider.
It’s built for simplicity, making it great for small businesses or WooCommerce stores. You can manage multiple sites from one dashboard. The unique value of Creative Mail is its all-in-one approach, with a focus on WooCommerce integration. It offers templates and automation for e-commerce emails, like order confirmations or product updates.
The plugin’s editor is easy to use, even for beginners. It’s especially useful for store owners who want to send professional emails without technical setup. Creative Mail is a good option for those managing multiple WordPress sites.
Key features of Creative Mail
- Create emails with a simple editor
- Use the built-in email-sending service for delivery
- Integrate with WooCommerce for store emails
- Manage multiple WordPress sites from one dashboard
- Automate emails like order confirmations
- Build subscription forms for lead capture
- Use pre-designed templates for quick setup
- Track email performance with basic analytics
- Offer an onboarding wizard for easy setup
10. Mail Mint
Mail Mint is a newer email marketing plugin for WordPress that focuses on lead generation and email automation. It helps you create forms, send newsletters, and manage contacts from your WordPress dashboard. The plugin is designed to be lightweight and user-friendly.
It integrates with WooCommerce and other tools for targeted campaigns. Mail Mint is great for small businesses or bloggers starting with email marketing. Its unique value is its modern, streamlined interface that simplifies email marketing tasks. It offers visual automation builders to create workflows like welcome emails or follow-ups.
Mail Mint also includes lead scoring to prioritize high-value subscribers. It’s useful for users who want a fresh, easy-to-use plugin with modern features. The plugin is a good choice for those who need affordable automation.
Key features of Mail Mint
- Create emails with a visual drag-and-drop builder
- Build subscription forms for lead capture
- Automate emails with a visual workflow builder
- Integrate with WooCommerce for e-commerce campaigns
- Use lead scoring to prioritize subscribers
- Segment contacts for targeted emails
- Track email opens and clicks with analytics
- Manage subscribers within WordPress
- Support A/B testing for campaign optimization
Conclusion
Using WordPress email marketing plugins can help you connect with your audience and grow your site. To get the best results, choose a plugin that fits your needs, like e-commerce features for stores or simple newsletters for blogs. Always use a reliable SMTP service to ensure emails reach inboxes, especially for transactional emails.
Test your forms and emails regularly to see what works best. Keep your subscriber list clean by removing inactive users to improve engagement. Best practices include creating clear, simple signup forms to attract more subscribers. Use automation to save time, like sending welcome emails or abandoned cart reminders.
Segment your audience based on their interests or actions for more relevant emails. Monitor analytics to track opens, clicks, and conversions, and adjust your campaigns accordingly. By following these tips, you can make your email marketing more effective and build stronger connections with your visitors.
