An email marketing plugin for WordPress helps you collect email subscribers, send newsletters, and automate email campaigns directly from your website. These plugins make it easy to build signup forms, segment your audience, and track performance, all without leaving your WordPress dashboard. 

They’re great for growing traffic, boosting sales, and staying connected with your visitors. With the right plugin, you can welcome new users, recover abandoned carts, and promote your latest content or products. 

Email marketing plugins are best for bloggers, store owners, coaches, agencies, and anyone who wants to turn website visitors into loyal subscribers and customers.